logistics app I Mobile App & UX
EMIZA
Delivering seamless logistics experiences isn't just about getting from point A to point B—it's about navigating the journey with intuitive design and user-centricity at every turn.
CHALLENGES
1. Current manual operations made business scale-up difficult
2. Human dependencies meant manual errors
3. Poor visibility for customer support team about real-time consignment status
4. Unable to control malpractices
5. Revenue loss due to leakages
6. Poor adaptability of existing system
SCOPE OF WORK
1. Product Envisioning
2. Research & Analysis
3. Design (wire-framing & prototyping)
4. Usability Testing
DESIGN PROCESS
Stakeholder Questionnaire
Warm-up
1. How did the idea of this product come to you?
2. When did you start conceptualizing this product?
3. How long have you been working on this product?
Business Goals
1. What needs to happen for the product to be considered as a success?
2. Which activities should users carry out on your product that is important to the success of your business?
3. What is the primary “action” the user should take while using your product?
Business Users
1. Who are the primary user groups?
2. What is their age range?
3. What is their level of mobile know-how?
DESIGN PROCESS
Product Usage
1. Can you elaborate contextual use of the product (Role wise)?
2. Can you share some technical constraints that you can foresee? (eg. Network conditions, GPS location)
3. Please elaborate on inventory support mechanism in case of hardware failures.
User Goals
1. What motivates users from using product? (e.g. automation)
2. What blocks users from using this product?
3. What are the threats you visualize from users to the system? (Deliberate attempt to damage the device etc.)
Design Canvas
Business Canvas
USER PERSONA
FIELD RESEARCH
Information Architecture
App Mockups
App Mockups
Mockups
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Results
1. Digitization of manual operations has instantly improved efficiency.
2. of stakeholders & users meant better adoptability of the system.
3. Reward & recognition system encouraged all the users to use the system fearlessly.
4. A well-thought notification engine has hugely reduced unnecessary calls & information loss.
5. Real-time information in hand leads to a reduction of 70% in customer support calls.
6. Transparency of the system leads to better customer retention & satisfaction.
7. Simple yet effective locking practices reduced revenue leakages.
8. Better planning & tracking lead to better in-field resource utilisation.
9. Opened door of limitless opportunities for Emiza to scale the business & withstand fierce competition.
Success Stories